ABOUT US

/

CONTACT

+65 6563 1426

|

brookl@sgfitnessbox.com

fitness box

Purchase Now

Privacy Policy

Effective Date: May 14, 2026

SG Fitness Box (“we,” “us,” or “our”) operates the website www.sgfitnessbox.com (the “Site”). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our fitness products or services, or interact with us at our physical location.

Please read this Privacy Policy carefully. By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site or make purchases.

1. ABOUT US AND CONTACT DETAILS

SG Fitness Box is a fitness and e-commerce business based in Singapore. For the purposes of data protection laws, we are the data controller responsible for your personal data.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can reach our Data Protection Officer (DPO) using the contact details below:

  • Website: www.sgfitnessbox.com
  • Contact Email: brookl@sgfitnessbox.com
  • Contact Phone: +65 6563 1426
  • Physical Address: Blk 4 Queen’s Rd, MRT, Farrer Rd, #02-139 Exit B, Singapore 260004

2. THE TYPES OF DATA WE COLLECT

We collect several types of information from and about users of our Site, including:

A. Personal Data You Provide to Us

This is information by which you may be personally identified, which you voluntarily provide when creating an account, making a purchase, subscribing to newsletters, or contacting customer service. This includes:

  • Identity Data: Full name, username, date of birth, and gender.
  • Contact Data: Billing address, delivery address, email address, and telephone numbers.
  • Financial Data: Payment card details, bank account details, and payment transaction details (processed securely via third-party payment gateways).
  • Profile Data: Your username, password, purchases or orders made by you, fitness preferences, feedback, and survey responses.

B. Data Collected Automatically

As you navigate through our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Usage Data: Information about how you use our website, products, and services, including pages viewed, links clicked, time spent on pages, and shopping cart behavior.

C. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies on our Site to help customize the Site and improve your experience. For more information, please refer to our Cookies Policy in Section 8.

3. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

  • To Process and Deliver Orders: To manage payments, fees, and charges, and to collect and deliver the fitness products or services purchased by you.
  • To Manage Customer Relationships: To notify you about changes to our terms or privacy policy, and to ask you to leave a review or take a survey.
  • To Administer and Protect Our Business: To troubleshoot data, perform system testing, support services, secure our website, and host data.
  • To Provide Relevant Marketing: To deliver relevant website content and advertisements to you, and to measure or understand the effectiveness of the advertising we serve to you.
  • To Improve Our Website: To use data analytics to improve our website, products, marketing, customer relationships, and experiences.
  • To Comply with Legal Obligations: To comply with applicable laws, court orders, or regulations in Singapore and other relevant jurisdictions.

4. LEGAL BASIS FOR PROCESSING YOUR DATA

Under data protection laws (such as the Singapore PDPA and GDPR), we rely on the following legal bases to process your personal data:

  1. Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., signing up for our marketing newsletter).
  2. Performance of a Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract (e.g., processing your payment and shipping your order).
  3. Legal Obligation: The processing is necessary for us to comply with the law (not including contractual obligations).
  4. Legitimate Interests: The processing is necessary for our legitimate business interests, or the legitimate interests of a third party, provided your fundamental rights do not override those interests (e.g., detecting and preventing fraud, improving our store interface).

5. DISCLOSURE OF YOUR PERSONAL DATA

We do not sell, rent, or trade your personal data to third parties. However, we may share your personal data with selected third parties to help us run our e-commerce business successfully:

  • Service Providers: Third-party vendors who provide IT, system administration, cloud storage, logistics, shipping, delivery, and courier services to fulfill your orders.
  • Payment Gateways: Third-party payment processors (e.g., Stripe, PayPal) to process payments securely. We do not store your full credit card details on our servers.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Marketing Partners: Marketing and advertising platforms (such as Google Analytics or Meta) to optimize our reach and analyze site traffic.
  • Legal and Regulatory Authorities: Government agencies, regulatory bodies, and law enforcement when required by law, regulation, or court order.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. INTERNATIONAL DATA TRANSFERS

SG Fitness Box is based in Singapore, and your data is processed and stored locally. However, some of our third-party service providers (such as website hosting services, payment gateways, or email marketing platforms) may be located outside of Singapore.

Whenever we transfer your personal data out of Singapore, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:

  • We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • We use specific standard contractual clauses approved by data protection authorities which give personal data the same protection it has in its home country.

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

  • All online transaction details are encrypted using Secure Socket Layer (SSL) technology.
  • Access to your personal data is restricted to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
  • We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. COOKIES POLICY

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a smooth experience when you browse our website and also allows us to improve our site.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Required for the operation of our website, such as log in or adding items to a shopping cart.
  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website.
  • Functionality Cookies: Used to recognize you when you return to our website, enabling us to personalize our content for you (e.g., your choice of language or region).
  • Targeting Cookies: Record your visit to our website, the pages you have visited, and the links you have followed to make our website and advertising more relevant to your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

9. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and the applicable legal requirements.

For tax and accounting purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for a minimum of five (5) to seven (7) years after they cease being customers, depending on local statutory obligations.

10. YOUR LEGAL RIGHTS

Depending on your location and applicable privacy regulations (such as Singapore’s PDPA or the EU GDPR), you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Right to Correction/Rectification: You have the right to request that we correct any incomplete or inaccurate data we hold about you.
  • Right to Erasure (“Right to be Forgotten”): You have the right to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Right to Object to Processing: You have the right to object to the processing of your personal data where we are relying on a legitimate interest and you feel it impacts your fundamental rights and freedoms.
  • Right to Data Portability: You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
  • Right to Withdraw Consent: You have the right to withdraw your consent at any time where we are relying on consent to process your personal data (e.g., unsubscribing from marketing emails).

If you wish to exercise any of these rights, please contact our Data Protection Officer at brookl@sgfitnessbox.com. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data safely.

11. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

12. CHILDREN’S PRIVACY

Our Site and products are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal data from children. If we learn that we have collected personal data from a child without verification of parental consent, we will take immediate steps to delete that information from our servers. If you believe we might have any information from or about a child, please contact us at brookl@sgfitnessbox.com.

13. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or change our Privacy Policy at any time. Any changes we make to our Privacy Policy in the future will be posted on this page with an updated “Effective Date” at the top of the policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal data we collect. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.